POST GENERAL The Ice Era Cold Ice Brick

Product Description: 

The POST GENERAL The Ice Era Cold Ice Brick is a high-performance reusable hard-shell ice pack engineered for long-lasting cold retention in coolers and lunch boxes. Filled with non-toxic sub-zero freezing gel, it keeps food and drinks chilled longer than traditional ice. The heavy-duty plastic exterior resists punctures, cracks, and leaks during rough handling. Its slim rectangular form factor slides cleanly between cans and food containers inside cooler boxes. Reusable construction prevents messy melted water buildup in cooler bottoms, keeping food clean and dry.

Product Features:

• High-density hard plastic outer casing resists puncturing and leakage.
• Sub-zero gel formula stays frozen longer than conventional block ice.
• Compact rectangular shape nests easily between cooler cans and food boxes.
• Reusable design eliminates messy melted water in cooler bases.
• Non-toxic, food-safe internal gel composition.